Understanding customer attitudes has become a critical component of decision-making due to the growing influence of social media and e-commerce. Text-based opinions are the most structured, hence playing an important role in sentiment analysis. Most of the existing methods, which include lexicon-based approaches and traditional machine learning techniques, are insufficient for handling contextual nuances and scalability. While the latter has limitations in model performance and generalization, deep learning (DL) has achieved improvement, especially on semantic relationship capturing with recurrent neural networks (RNNs) and convolutional neural networks (CNNs). The aim of the study is to enhance opinion mining by introducing a hybrid deep neural network model that combines a bidirectional gated recurrent unit (BGRU) and long short-term memory (LSTM) layers to improve sentiment analysis, particularly addressing challenges such as contextual nuance, scalability, and class imbalance. To substantiate the efficacy of the proposed model, we conducted comprehensive experiments utilizing benchmark datasets, encompassing IMDB movie critiques and Amazon product evaluations. The introduced hybrid BGRULSTM (HBGRU-LSTM) architecture attained a testing accuracy of 95%, exceeding the performance of traditional DL frameworks such as LSTM (93.06%), CNN+LSTM (93.31%), and GRU+LSTM (92.20%). Moreover, our model exhibited a noteworthy enhancement in recall for negative sentiments, escalating from 86% (unbalanced dataset) to 96% (balanced dataset), thereby ensuring a more equitable and just sentiment classification. Furthermore, the model diminished misclassification loss from 20.24% for unbalanced to 13.3% for balanced dataset, signifying enhanced generalization and resilience.

Pratik N. Kalamkar, Anupama G. Phakatkar Abstract -- Opinion mining, also called sentiment analysis, is the field of study that analyzes people's opinions, sentiments, evaluations, appraisals, attitudes, and emotions towards entities such as products, services, organizations, individuals, issues, events, topics, and their attributes. Holistic lexicon - based approach do es not consider the strength of each opinion, i.e., whether the opinion is very strongly negative (or positive), strongly negative (or positive), moderate negative (or positive), very weakly negative (or positive) and weakly negative (or positive). In this paper, we propose approach to rank entities based on orientation and strength of the entity's reviews and user's queries by classifying them in granularity levels (i.e. We shall use fuzzy logic algorithmic approach in order to classify opinion words into different category and syntactic dependency resolution to find relations for de sired aspect words . Opinion words related to certain aspects of interest are considered to find the entity score for that aspect in the review.

Opinions are central to almost all human activities and are key influencers of our behaviors. In current times due to growth of social networking website and increase in number of e-commerce site huge amount of opinions are now available on web. Given a set of evaluative statements that contain opinions (or sentiments) about an Entity, opinion mining aims to extract attributes and components of the object that have been commented on in each statement and to determine whether the comments are positive, negative or neutral. While lot of research recently has been done in field of opinion mining and some of it dealing with ranking of entities based on review or opinion set, classifying opinions into finer granularity level and then ranking entities has never been done before. In this paper method for opinion mining from statements at a deeper level of granularity is proposed. This is done by using fuzzy logic reasoning, after which entities are ranked as per this information.

The surge of user-generated online content presents a wealth of insights into customer preferences and market trends. However, the highly diverse, complex, and context-rich nature of such contents poses significant challenges to traditional opinion mining approaches. To address this, we introduce Online Opinion Mining Benchmark (OOMB), a novel dataset and evaluation protocol designed to assess the ability of large language models (LLMs) to mine opinions effectively from diverse and intricate online environments. OOMB provides extensive (entity, feature, opinion) tuple annotations and a comprehensive opinion-centric summary that highlights key opinion topics within each content, thereby enabling the evaluation of both the extractive and abstractive capabilities of models. Through our proposed benchmark, we conduct a comprehensive analysis of which aspects remain challenging and where LLMs exhibit adaptability, to explore whether they can effectively serve as opinion miners in realistic online scenarios. This study lays the foundation for LLM-based opinion mining and discusses directions for future research in this field.

This paper introduces the Unified Opinion Concepts (UOC) ontology to integrate opinions within their semantic context. The UOC ontology bridges the gap between the semantic representation of opinion across different formulations. It is a unified conceptualisation based on the facets of opinions studied extensively in NLP and semantic structures described through symbolic descriptions. We further propose the Unified Opinion Concept Extraction (UOCE) task of extracting opinions from the text with enhanced expressivity. Additionally, we provide a manually extended and re-annotated evaluation dataset for this task and tailored evaluation metrics to assess the adherence of extracted opinions to UOC semantics. Finally, we establish baseline performance for the UOCE task using state-of-the-art generative models.

Public transport systems in many Sub-Saharan countries often receive less attention compared to other sectors, underscoring the need for innovative solutions to improve the Quality of Service (QoS) and overall user experience. This study explored commuter opinion mining to understand sentiments toward existing public transport systems in Kenya, Tanzania, and South Africa. We used a qualitative research design, analysing data from X (formerly Twitter) to assess sentiments across rail, mini-bus taxis, and buses. By leveraging Multilingual Opinion Mining techniques, we addressed the linguistic diversity and code-switching present in our dataset, thus demonstrating the application of Natural Language Processing (NLP) in extracting insights from under-resourced languages. We employed PLMs such as AfriBERTa, AfroXLMR, AfroLM, and PuoBERTa to conduct the sentiment analysis. The results revealed predominantly negative sentiments in South Africa and Kenya, while the Tanzanian dataset showed mainly positive sentiments due to the advertising nature of the tweets. Furthermore, feature extraction using the Word2Vec model and K-Means clustering illuminated semantic relationships and primary themes found within the different datasets. By prioritising the analysis of user experiences and sentiments, this research paves the way for developing more responsive, user-centered public transport systems in Sub-Saharan countries, contributing to the broader goal of improving urban mobility and sustainability.

In this paper, we conduct sentiment analysis on social media data to study mass opinion about offshore wind energy. We adapt three machine learning models, namely, TextBlob, VADER, and SentiWordNet because different functions are provided by each model. TextBlob provides subjectivity analysis as well as polarity classification. VADER offers cumulative sentiment scores. SentiWordNet considers sentiments with reference to context and performs classification accordingly. Techniques in NLP are harnessed to gather meaning from the textual data in social media. Data visualization tools are suitably deployed to display the overall results. This work is much in line with citizen science and smart governance via involvement of mass opinion to guide decision support. It exemplifies the role of Machine Learning and NLP here.

Sentiment analysis (SA) has been, and is still, a thriving research area. However, the task of Arabic sentiment analysis (ASA) is still underrepresented in the body of research. This study offers the first in-depth and in-breadth analysis of existing ASA studies of textual content and identifies their common themes, domains of application, methods, approaches, technologies and algorithms used. The in-depth study manually analyses 133 ASA papers published in the English language between 2002 and 2020 from four academic databases (SAGE, IEEE, Springer, WILEY) and from Google Scholar. The in-breadth study uses modern, automatic machine learning techniques, such as topic modelling and temporal analysis, on Open Access resources, to reinforce themes and trends identified by the prior study, on 2297 ASA publications between 2010-2020. The main findings show the different approaches used for ASA: machine learning, lexicon-based and hybrid approaches. Other findings include ASA 'winning' algorithms (SVM, NB, hybrid methods). Deep learning methods, such as LSTM can provide higher accuracy, but for ASA sometimes the corpora are not large enough to support them. Additionally, whilst there are some ASA corpora and lexicons, more are required. Specifically, Arabic tweets corpora and datasets are currently only moderately sized. Moreover, Arabic lexicons that have high coverage contain only Modern Standard Arabic (MSA) words, and those with Arabic dialects are quite small. Thus, new corpora need to be created. On the other hand, ASA tools are stringently lacking. There is a need to develop ASA tools that can be used in industry, as well as in academia, for Arabic text SA. Hence, our study offers insights into the challenges associated with ASA research and provides suggestions for ways to move the field forward such as lack of Dialectical Arabic resource, Arabic tweets, corpora and data sets for SA.

Comparative opinion mining is a specialized field of sentiment analysis that aims to identify and extract sentiments expressed comparatively. To address this task, we propose an approach that consists of solving three sequential sub-tasks: (i) identifying comparative sentence, i.e., if a sentence has a comparative meaning, (ii) extracting comparative elements, i.e., what are comparison subjects, objects, aspects, predicates, and (iii) classifying comparison types which contribute to a deeper comprehension of user sentiments in Vietnamese product reviews. Our method is ranked fifth at the Vietnamese Language and Speech Processing (VLSP) 2023 challenge on Comparative Opinion Mining (ComOM) from Vietnamese Product Reviews.

Mukund Srinath (left on photo) and Pranav Venkit (right). In their paper The Sentiment Problem: A Critical Survey towards Deconstructing Sentiment Analysis, Pranav Venkit and Mukund Srinath, and co-authors Sanjana Gautam, Saranya Venkatraman, Vipul Gupta, Rebecca J. Passonneau and Shomir Wilson, present a review of the sociotechnical aspects of sentiment analysis. In this interview, Pranav and Mukund tell us more about sentiment analysis, how they went about surveying the literature, and recommendations for researchers in the field. Sentiment analysis, often referred to as opinion mining, is a branch of natural language processing (NLP) that focuses on determining and extracting the emotional tone or sentiment expressed in text data, such as reviews, social media posts, or any written content. This is the cumulative brief definition that is most commonly used in NLP.